In city centres, local ActionAid groups have been launching the Who Pays? loyalty card.

Shoppers in Leeds, Shrewsbury and Swansea were asked to show their loyalty to the people in developing countries who produce the food and clothes they buy in the supermarket, by signing up to our loyalty card with a difference.

The latest campaign action made a splash with the local media and MPs as groups posed in city centres with a giant loyalty card.

Beth Holgate, from ActionAid’s Shrewsbury group said: “We were shocked to hear about the hardships faced by the women that pick the fruit and stitch the clothes we buy. We’re out here today to ask the government to look into this and to create an independent watchdog to help end this exploitation.”

ActionAid Campaigner Jenny Ricks said: “Rather than boycotting supermarkets, which is not what our partners in developing countries want, we’re asking people to join our campaign and press the government for changes that will bring about improvements to the lives of women working in supermarket supply chains across the world.”