Marketing
Consumers are increasingly demanding more from the products and services that they buy, and most agree that they would be more likely to buy a product or service associated with a cause that is important to them.
Marketing your brand in association with ActionAid could help support your brand value and perception, increase brand loyalty and generate new business whilst creating real change for the world’s poorest people.
Imagine what we could achieve together.
The Co-operative Bank
ActionAid has partnered with The Co-operative Bank for a number of years to offer a credit card which has so far raised over £200,000 to support ActionAid’s work around the world. With the shared values of respect, transparency and participation, The Co-operative Bank and ActionAid have clear brand synergy.
Picture the Difference
ActionAid has partnered with Picture the Difference, the photography group, on a global photography competition to raise money for ActionAid’s work around the world. Each entrant pays £10 to enter their photos, of which £5 is donated directly to ActionAid. The competition winner will embark on a six day gorilla safari in Uganda, as well as visiting an ActionAid project to deliver a photography-based workshop.
Sponsorship
We organise numerous events throughout the year – from marathons and sports challenges to networking events, and our annual Call My Wine Bluff evening (pictured). Our celebrity supporters and ambassadors are regular guests, and provide unique sponsorship and corporate hospitality opportunities.
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