ActionAid, the International development charity, launches the UK’s first ever PoverTee Day, on Friday 26th June, to help fight the major causes of poverty and hunger worldwide.

This is a call to everyone who is fed up with hunger and injustice to get it off their chest. Whether at work, school or home, people across the UK are being urged to ditch their usual attire and take part in PoverTee Day by simply wearing a t-shirt and donating £2.

Change the world: wear a t-shirt

Every t-shirt worn on Friday 26th June will help to change the world. It can be any t-shirt - a favourite old tee, make a personalised/ slogan t-shirt or an ActionAid t-shirt – it’s the donation to wear it on PoverTee day that makes the difference.  

Just £2 will make a huge difference to children and families living in poverty in Africa, Asia and the Americas. For each T-shirt, ActionAid will be able to provide a nutritious breakfast of porridge for twenty children in Malawi.

Poverty is a growing problem.  Currently, more food is produced than is needed to feed the world, yet every day one billion people in the world go hungry.  As the financial crisis worsens, this figure is set to increase even further.

ActionAid believes everyone has the right to food and PoverTee Day will help give the world’s hungry a voice.

The money raised on PoverTee Day will go towards vital ActionAid projects such as school meals for poor children in Malawi, irrigation programmes for struggling farmers in Ethiopia or emergency food aid during droughts in Kenya. Celebrity supporters are coming out in force to support the campaign from April until the end of June. 

Activity will include t-shirt designs, interviews and exclusives from the UK’s finest personalities and celebrities to help raise awareness and vital funds for global poverty (activity TBC).

Richard Miller, Director of ActionAid UK said: “ActionAid is asking everyone in the UK to take part on Friday 26 June and help provide a window of hope for millions in many neglected parts of the globe. The message behind PoverTee Day is simple; wear a T-shirt for £2 and help give the worlds’ poorest and excluded communities a voice.”

As the number of people living a state of devastating hunger worsens, ActionAid is calling all Brits to take part in PoverTee Day and pledge their support by wearing a T-shirt to help fight to end poverty and major causes of hunger.