ActionAid's launched its Ready for Anything appeal to help people in poor countries to prepare for disaster. As the appeal total tops £2.7 million, Executive Director of ActionAid UK Richard Miller offers his thanks.
I have the great pleasure today of announcing that the Ready for Anything appeal has raised a massive £1,361,149 from individuals across the UK which is nearly triple our original target.
Between 4 February and 3 May every donation made by members of the UK public to ActionAid’s Ready for Anything appeal was doubled by the UK government as part of its AidMatch scheme. Which means that we have received a total of £2,722,298.
We are delighted by the amazing success of Ready for Anything – even in times of austerity, people across the UK have been outstandingly generous, and with the support of the UK government we will be able to help twice as many people with the money raised.
The Ready for Anything appeal will help girls like Mukta and her mother ShofikunThroughout the appeal we have shared stories like that of Mukta, a nine-year-old girl who lives in the Sunamganj district – one of the poorest parts of Bangladesh, and one of the worst affected by flooding. The area is a flat plain and can flood in minutes, as water comes rushing down the nearby mountains into the valley and into homes like Mukta’s, bringing devastation to thousands of families. The last time the floods came, Mukta and her parents were among 600,000 people who had to leave their homes and run as fast as they could to a place of safety on higher ground – in their case, a college building, where they could shelter until it was safe to go back.
With the help now from the UK public and the UK government, ActionAid can help families like Mukta’s stay alive and be ready. The better prepared they are, the better their chance of survival.
On behalf of ActionAid I would like to thank everyone who donated to the appeal, which has been one of our most successful fundraising campaigns of recent years.
Photo: Nicolas Axelrod/ActionAid