It seems our blog from last week talking about why we use street fundraising has been generating quite a bit of interest.
It’s not that we were saying anything controversial or unusual, as far as we could see – it’s just that voices in favour of street fundraising or door-to-door fundraising are usually drowned out by the deafening cries of ‘chugger’.
This is particularly true in 2012, with Twitter now an important part of many people’s lives and the ability to vent your frustration just a few clicks away. There’s now so much anti-‘chugging’ background noise that it’s easy to forget the real complaint rate about street fundraising is remarkably low – less than 0.01% per year.
It was interesting to get a call from ITV’s Daybreak show, who’d read our piece with interest, and wanted to follow up with an interview.
From a press officer’s point of view, this was an interesting call to make, as a major piece of coverage but one with potential risks attached to it, in terms of being one of the few voices talking about the benefits of street fundraising.
Charities are often unwilling to put their head above the parapet to defend street fundraising because they don't want to be associated with it publicly. We don't want people to think its the only way we fundraise or imagine that every street fundraiser out there must be wearing an ActionAid tabard.
But on balance, we felt that if we use street fundraising, and if it allows us to raise millions of pounds that we use to save lives, then we should be willing to speak out and say how and why it helps us.
So off we went to the ITV studios bright and early yesterday morning, and now you can watch our fundraising director Peter Reynolds talking about the issue (at around 42 minutes into the programme).
What do you think – should charities speak out in defence of street fundraising or keep quiet about it?