Retention Specialist | ActionAid UK

Retention Specialist

Would you like to work with ActionAid and take responsibility for delivering high quality integrated appeals and for developing and implementing engaging supporter focussed journeys? If so, join us as a Retention Specialist.

AAUK is currently recruiting for a Retention Specialist who will primarily be responsible for developing engaging and effective fundraising campaigns for our warm supporters and delivering these on time and on budget.

We will look to the Retention Specialist to ensure there is successful collaboration and alignment with other campaigns and programmes across the organisation and that all campaigns include an input from different audiences and specialists.

The Retention Specialist will propose channel and campaign objectives and metrics and will also take responsibility for ensuring that outputs and outcomes are regularly monitored, evaluated and reported against the strategic objectives of the campaign. They will also communicate campaign launches and results to the wider team to ensure knowledge and key learnings are shared across the department.

In order to succeed in this role, you must have proven experience of planning and managing direct marketing campaigns in a fundraising context.

Applicants must also have previously held roles with a specific focus on campaigns that retain and develop supporters (preferably in Charity context).

If you have strong analytical skills to both evaluate and interpret campaigns, as well as to challenge the norm when it comes to data selections and effective targeting of communications, this may be the role for you.

To be considered for this role, you must have a deep understanding of direct marketing best practice and regulatory guidelines.

We are keen to receive applications from those with excellent communication skills, both written and verbal.

The successful applicant will have proven organisational and time management skills.

If you are passionate about working within an organisation who are fighting for the rights of women and girls living in poverty, we would love to receive your application.

ActionAid is passionate about supporting flexible working. If you would like to discuss flexible working options, including the possibility of a job share for this role, there will be space to do so during the interview process.

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Download the job description & person specification

About the job

  • Closing date
    2 January 2019

  • Job location
    Central London

  • Salary
    £34,496 - £35,539

  • Contract type
    Permanent - Full Time


    • Work-life balance
    • Flexible working, core hours
    • Generous annual leave
    • Extra 5-day annual holiday purchase
    • Pension contributions
    • Employer-paid life assurance
    • Travel
    • Interest-free season ticket loans
    • Tax-free Bike2Work scheme
    • Health
    • Reimbursement for eye tests and glasses
    • Enhanced maternity leave
    • Enhanced paternity leave

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Quick tips before you apply

Please read this carefully before you apply for the role. Please complete all sections of the application form as honestly and thoroughly as possible, showing how you meet the job description and person specification criteria.

To be considered for this role, you must be able to provide proof of eligibility to work in the UK.

Recruitment consultancies/agencies should not approach ActionAid with regards to open vacancies. We regret that agency candidates will not be considered.

Equal opportunities at ActionAid

ActionAid UK is absolutely committed to providing equal opportunities for everyone regardless of their background. We value diversity and lived experience, and acknowledge the underrepresentation of people from certain backgrounds, both within our organisation and across the sector. We particularly encourage applications from Black, Asian and minority ethnic people; people with disabilities; people from the LGBT+ community; and for senior positions, applications from women.

We strive to provide an inclusive and supportive working environment where all employees and volunteers feel respected and supported in fulfilling their potential.

If you have any questions or concerns about applying for a role at ActionAid, please contact us.

Gender pay gap at ActionAid UK

In 2017, the Government legislated that
 any organisation with over 250 employees needed to publish their gender pay gap. Even though ActionAid UK has fewer than 250 employees, as an organisation that champions the rights of women and girls we felt that it was important to publish our data.

Download our gender pay gap report (pdf)