Almost £100,000 of this was given in just one hour on Friday evening after the appeal was launched, including £9,295 in one minute during that period. Supporters are texting CRISIS to 70000 raising £5 via their phone bill, which helps families facing hunger across Kenya, Somalia, Ethiopia and South Sudan to survive and rebuild their lives. The full £5 goes to the DEC with no charge from phone operators or payment processors.
A total of £8 million has now been raised through the DEC – a significant five per cent of which is from texts. This compares to just 0.1 per cent of donations by text to the Pakistan Floods Appeal. Fundraising continues as more than 10 million people face a fatal combination of unaffordable food prices and, in some areas, the worst drought in 60 years which has killed crops and livestock. Problems are compounded by conflict in Somalia and Sudan.
Chief Executive of the Disasters Emergency Committee Brendan Gormley said:
“We have significantly increased our promotion of ‘text to give’ and it’s now clear that this has allowed us to reach a whole new generation of supporters.”
The text to give response has been astonishing and does not seem to have diminished giving by other means. However people give, it’s heartening to see such overwhelming generosity.”
With the next harvests in many areas of East Africa expected to be poor there are serious concerns that the situation will spiral out of control unless action continues and increases.
To make a donation to the DEC East Africa Crisis Appeal visit http://www.dec.org.uk
Anyone wanting to stay up to date with developments in East Africa, the emergency response and the fundraising efforts can follow the DEC on twitter at http://twitter.com/decappeal or become a fan of ‘Disasters-Emergency-Committee-DEC’ on Facebook.
photo : ©ActionAid