Request for Proposal: Media Services

ActionAid UK (AAUK) is sharing an opportunity to tender for the provision of Media Services to support AAUK's Individual Giving fundraising programme.

We invite all agencies with established previous charity fundraising experience to respond to the Request for Proposal.

Background to services 

ActionAid UK is part of the ActionAid Federation, and as such plays a key role in global fundraising. ActionAid UK is dependent on systems and technology to deliver the key strategic objectives and the outsourcing partner will play a key role in supporting our ambitions laid out in our strategy. 

The Acquisition team at AAUK recruit new supporters and raise income through a range of channels including direct response television (DRT), face-to-face fundraising, door drops, social media, paid search and display advertising.

The main aim of the Acquisition team is to recruit new committed givers to donate a regular gift and who continue to donate over the long term to support ActionAid’s work into the future.

Media activity and agency relationships are managed by the Individual Giving Acquisition team. AAUK runs a diversified recruitment programme and as such require agency support and advice for all media buying and scheduling for multiple campaigns.

The purpose of the partnership will be to deliver the briefed media needs of the individual giving programme annually, and will be appointed with a view to contract an agency for a period of 3 years.  Please refer to the Request for Proposal (RFP) document below for full details of this tender.

Evaluation process and award criteria

All proposals will be evaluated by the AAUK Media Services RFP Review Team.  Evaluation and selection of suppliers will be based on the following criteria, given in no specific order:

  • value/price
  • strategic recommendations
  • cultural fit
  • depth and fit of overall experience
  • references provided
  • expertise of proposed team
  • time taken to have a working solution in place.

Submitting your proposal

We invite bidders to develop a proposal outlining how you meet the requirements detailed in the RFP, and what makes your agency best placed to deliver growth in AAUK’s high-performing acquisition programme.

This can be in a format of your choosing (we recommend a PowerPoint deck) and, if invited to interview, you will be asked to deliver a 45-60-minute presentation.

Please refer to the Vendor instructions in the RFP, which outlines the proposal requirements in detail.

Please submit a copy of your proposal, including a completed New Supplier Pre-Qualification Questionnaire and any other supporting documentation, to the Contracts and Procurement Teams at: and on or before 23.59 Friday 5th March.

Please ensure to review all the tender documents in full ahead of your submission.

Download the full tender documents

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Closing date: 5 March 2021

Location: London