Introduction to ActionAid UK
ActionAid is an international charity that works with women and girls living in poverty. Our dedicated local staff are helping end violence against women and girls and changing lives, for good. We won’t stop until women and girls are out of danger, out of poverty and on track to create the future they want.
Background to Services
ActionAid UK is part of the ActionAid Federation, and as such plays a key role in global fundraising. ActionAid UK is dependent on systems and technology to deliver the key strategic objectives and the out-sourcing partner will play a key role in supporting our ambitions laid out in our strategy.
A key element of this strategy is mobilizing resources to fight poverty and injustice and realise the rights of women and girls. Ultimately this will be achieved by growing our constituency of support and the salience of ActionAid’s brand identity is key in facilitating this growth.
We want ActionAid UK to be known as a leader on the rights of women and girls living in poverty. In order to do this, we need to increase our brand awareness with the UK general public and increase our association with women and girls. We plan to run brand marketing activity in September/October and now wish to partner with a media agency who can help us meet this goal.