ActionAid is a leading international charity working in over 45 countries. We work with the poorest women and girls in the world, changing their lives for good.
ActionAid UK (AAUK) raises money to support ActionAid’s programme work to transform communities; we influence policy to change the systems and structures that keep people poor; we carry out research and put pressure on governments and key decision makers to effect global change. Further details can be found on our website: www.actionaid.org.uk
ActionAid UK is part of the ActionAid Federation, and as such plays a key role in global fundraising. The aim of the Retention team, within Individual Giving, is to deliver high quality, targeted supporter journeys that ultimately increase the amount of money that we contribute to ActionAid International’s efforts to eradicate poverty and injustice.
We are looking to appoint an agency to support us in a specific aspect of Retention campaigns, upgrading our committed givers through telemarketing.
* To upgrade as many supporters as possible with an unrestricted top-up across our current committed giving products – unrestricted regular giving and part restricted Child Sponsorship and Next Steps supporters
* To make approximately 5700 contacts in a 12-month period to donors who have explicitly opted into calls from us
* To work collaboratively to establish the best approach possible to upgrade gifts from these committed and loyal supporters
Please refer to attached documents for proposal details, Point of Contact for Expressions of Interest (EOI) and for queries.