Flipping the Script: Feminist Alternatives to Broken Economies

A practice-based guide for education and advocacy on Feminist Economic Alternatives that prioritise people and the planet over profit.

Executive summary

We created this as a practice-based guide for education and advocacy following the publication of Imagining Feminist Wellbeing Economies, a report that seeks to clarify the concept of a feminist wellbeing economies.

It is rooted in ActionAid’s Feminist Research Guidelines2, applying a decolonial perspective and an ethics of care and respect for the communities of knowledge we have collaborated with. It has been co-created with the critical reflections and contributions of Young Urban Women (YUW) activists in Ghana, Malawi, SouthAfrica, and Kenya and draws on key research from partners and allies across the Global South.

Designed as an accessible resource, this explainer is for anyone interested in advancing feminist economic alternatives that prioritise people and the planet over profit. Through theory, illustrated activities, real-life stories, and practical examples, we explore the systemic injustices embedded in the current global economic framework and how they shape young women’s lived experiences.

We also highlight opportunities for action and strategies for demanding change. Whether you use this resource individually or in discussion with fellow activists, we hope it sparks critical reflection, collective learning, and transformative advocacy.