Which is the UK’s most generous city?

23 December 2021

Which city donated the most per person to charity in 2021? Find out which city topped the list!

Christmas lights

UK communities have been incredibly generous, this year. Photo: Couleur, Pixabay

Do you live in the UK’s most generous city? We’ve crunched the numbers to find out which city, per person, gave the most to charity this year. 

Around the UK, communities have been incredibly generous this year, in extremely difficult circumstances. In fact, according to our research, an amazing 40% of Brits said they’ve donated more to charity in the last 12 months, with a third saying it’s because they are more aware of adversity others are facing due to the Covid-19 pandemic.

People said they were giving the same or more to causes like supporting the NHS (57%), supporting people with their mental health (55%) and ending violence against women and girls (45%)

45% of Brits also said they have donated the same amount or more to helping children access education, with 80% believing that access to education is a human right, rather than a privilege. If you agree, please consider donating to our Christmas appeal to help girls living in poverty around the world to go to school. 

  • Plymouth generous cities

    5. In fifth place, Plymouth

    Congratulations Plymouth! People in Plymouth, on average, donated an incredible £85.03 to charity this year. Thank you for your kindness and generosity!

  • Newcastle generous cities

    4. In fourth place, Newcastle

    The kind people of Newcastle gave, on average, £85.83 to charity in 2021, making the city fourth on our list of generous cities!

  • London generous cities

    3. In third place, London

    London ranked third on our list of generous cities, with Londoners donating an amazing £86.71 per person this year.

  • Oxford generous cities

    2. In second place, Oxford

    A whopping £106.65, on average, was donated to charity in 2021 by Oxford residents. We are so grateful!

  • Southampton generous cities

    1. In first place... congratulations to Southampton!

    Topping our list is Southampton, where people, on average, gave an incredible £127.56 to charities this year!

A huge thank you

We’d like to say an enormous thanks to supporters up and down the country who have, this year, made an incredible difference with your donations.

This Christmas, your generosity could help girls in some of the world’s poorest countries to go to school and get the education that is their right. So if you’d like to donate to our Christmas appeal, there’s still time.

Donate now

Thank you very much, and we wish you a very happy Christmas and New Year!