ActionAid works for a world where the most vulnerable and forgotten can become valued and powerful.

Our top priority is to end the inequality that keeps women and girls locked in poverty, and to restore the rights denied them from birth. We want to see women and girls out of danger, out of poverty and on track to create the future they want.

The Supporter Retention team sits within the Public Fundraising department and are responsible for creating and implementing strategies to retain our supporters, ensuring their continued support for ActionAid UK. We’ve experienced a reduction in our active supporter base and need to improve our donor engagement and retention rates.

In 2025 we’re seeking to create a step-change in our approach to secure long-term income from our dedicated supporters.

We’re looking for an expert strategic partner to help propel our fundraising initiatives to new heights, engage and inspire supporter base, and future-proof our income.

Further information can be found below.