Tender: F2F Fundraising Services for ActionAid UK

ActionAid UK is looking for suppliers to provide face to face fundraising (F2F) services to support us in our role in global fundraising for the wider ActionAid Federation and delivering our ambitions laid out in our strategy. 

The Acquisition team at ActionAid UK (AAUK) recruit new supporters (links) and raise unrestricted income through a diverse range of channels. 

Objectives of the F2F Tender

AAUK have been running F2F activity for a number of years, with varying success. Current campaigns aim to recruit child sponsorship links with a restricted giving drop ask; however, we will explore restricted giving or child sponsorship only campaigns in the future.

F2F programme objectives are:

  • Recruit new committed financial supporters for AAUK via CS or RG offers.
  • Develop strong, positive relationships between AAUK and its supporters through F2F conversations and recruitment.
  • Consistently monitor and report on campaign performance.
  • Optimise individual F2F campaigns as appropriate to improve campaign performance.

Currently, F2F focus is on street and private site activity and we are looking to test and refine door to door (D2D), and experiential fundraising activity in the future, so some experience of this would be of interest.

In order to support this investment, AAUK are looking for agencies with substantial F2F experience to support expansion of this channel.

F2F Tender process and timeline

Submissions will be reviewed on or around the 20th October 2022.

Once your submission has been accepted by AAUK you will be offered the chance to pitch and quote for a pilot test AAUK F2F campaign to take place in early 2023.

If AAUK decide to proceed, we would agree on the pilot campaign.

If the pilot is completed to a satisfactory standard and both parties are happy, you will then be added to our approved supplier list and will be invited to quote for all AAUK F2F campaigns conducted from 2023 – 2024 (subject to review for extension).

Download full tender documents and supplier instructions

Further details can be found in the attached documents. 

Closing date: 11 November 2022