Cookies are small data files which are downloaded from a website to your computer, tablet or mobile while you browse. They aim to make the site easier to use. They may store details such as your personal settings or what you have in a shopping cart, so you don’t need to enter the information again. We use cookies to get a better overall idea of how people use our website, and to help us improve the user experience.
Using cookies does not allow us to identify users personally — the information gathered is completely anonymous.
Social media cookies
We use tools on this site to enable you to share content with your social networks, such as Facebook and Twitter. When you share information, these sites will set a cookie. ActionAid has no control over this, so if you are concerned, you should check the relevant site for their cookie policy.
Managing and deleting cookies
All browsers allow you to control which cookies you accept and which you delete. You will usually find these settings under the ‘Preferences’ or ‘Tools’ menu of your browser.
What cookies does ActionAid UK use?
Google Analytics
These cookies allow us to understand the way you use our site and include data on pages viewed, source and how much time you spend on the site. We use the information gathered to improve the user experience of our website. The information we gain through these cookies is completely depersonalised and cannot be traced back to individuals.
Google AdWords
These cookies allow us to see where we have been successful in attracting users to our site so we are able to target more efficiently in future, which saves money. You can opt out of Google’s use of cookies by visiting Google’s Ad Settings.
Optimizely
We use cookies from a tool called Optimizely to test different versions of our web pages, to see which people find easier to use and to improve the user experience. These do not collect any personal data, and the information gathered is completely anonymised.
Remarketing
Remarketing is a way for us to connect online with people who have previously had an interest or interaction with the ActionAid UK website. Third-party marketing organisations often provide this service on our behalf, based on their specific technical expertise. As a result, you may be shown ActionAid UK adverts on sites across the Web. Any information collected is used only for remarketing purposes and will not be used by them for any other purpose.