Our supporter promise | ActionAid UK

Our supporter promise

Our Supporter Promise is a demonstration of our commitment to hold ourselves to the highest standards, across every area of our work.

These principles are at the core of ActionAidUK. We work in partnership with the world’s poorest women and girls, and we take this same approach with our supporters. 

In the spirit of partnership, we welcome your feedback to help us maintain our high standards. If we ever fall short of this promise to you, please do let us know, and we will do everything we can to put it right. 

We aspire to always:

Be transparent and open

  • We are accountable to our supporters as well as our staff, partners, the UK government and, most importantly, to the women and children living in poverty who we support.
  • We will keep you informed about what you have helped us achieve and where your money goes.
  • We will be clear about who we are and what we do.

Maintain the highest standards in our fundraising

  • We chose to register with the Fundraising Regulator and adhere to their Code of Fundraising Practice, and we make sure that all fundraisers, volunteers and third parties working with us to raise funds do so as well.
  • We have policies in place to protect individuals who may be in vulnerable circumstances.

Protect your privacy and personal data

  • Your information is safe with us. We will always treat it in a safe, secure, sensitive and confidential way.
  • We will never share or sell your personal information to third parties for the purpose of their marketing or fundraising.
  • You can read our full Privacy Policy here.

Happy Homes September 2016


Mariyam Sultana Surovi, 29, is a counsellor at ActionAid’s Happy Homes project in Dhaka, Bangladesh helping to look after the girls who live there.

Photo: G.M.B. Akash/Panos/ActionAid

Be flexible and responsive

  • You have control over how we contact you and we will always provide you with a number of options for updating your communication preferences.
  • When a humanitarian crisis occurs we will provide information on how we are responding and give you the opportunity to donate.

Be respectful

  • We will always listen to what you have to say. If we have made a mistake we will apologise. If we need to make changes we will.
  • We have a procedure for dealing with complaints, and should you ever need to make a complaint or give us feedback we will listen, respond and take action.
  • We have a dedicated Supporter Contact team who will respond to all queries in an honest, friendly, professional and efficient way.  

Work with trusted agencies

  • We work with a number of fundraising service providers to help us raise money, because this is one of the most effective ways we can inform and inspire as many people as possible about ActionAid’s work. 
  • We carefully select the agencies we work with and will only work with organisations who agree to abide by our very high standards. We make sure we work closely with our agencies to train fundraisers and we regularly monitor their work to ensure they continue to operate at these standards.

We’re always ready to listen

Whether you want to change the way in which ActionAid contacts you, or tell us about something we could improve, our Supporter Contact Team would be happy to hear from you. You can get in touch by email at supportercontact@actionaid.org or on 01460 238 000.


Page updated 14 May 2019