ActionAid at Latitude Festival 2019

This July, we returned to Latitude Festival for the fifth year running. There, we encouraged all festival-goers to come together, speak out and say #MyBodyIsMine.

Our tent was packed with fun and empowering activities, including a surf simulator – where people challenged themselves to ‘ride the wave of change’ – and got to design their own #MyBodyIsMine tote bag.

Over 2000 festival-goers signed our pledge demanding an end to violence against women and girls!

We were also selling our limited-edition #MyBodyIsMine t-shirts, with 100% of the profits going towards our work with women and girls living in poverty.

Take a look at some of our favourite moments from this year in our Facebook gallery.


We brought #MyBodyIsMine to Latitude 

Whether you're wearing a bikini at a festival, a uniform in a classroom or a trouser suit at work, you have the right to be free from harassment or abuse.

One in three women worldwide will experience physical violence or sexual abuse in their lifetime, most likely at the hands of someone they know. Beneath so much of this violence is a common idea: that women and girls’ bodies are the property of men, for them to exploit and control.

This is wrong, and it needs to stop. At Latitude Festival, ActionAid was encouraging women and girls to come together to say: My Body Is Mine. Everyone was encouraged to take part in all the activities, to show their support for #MyBodyIsMine and women's rights.

Together, we can reclaim our bodies and shine a spotlight on violence against women and girls.

Learn more about the #MyBodyIsMine campaign

We surfed the wave of change.

Kathleen Prior/ActionAid

We surfed the wave of change

This year festival goers climbed on our free outdoor surf simulator to challenge themselves to ‘ride the wave of change’!

We couldn't have done it without our volunteers

Over 30 incredible volunteers helped us run our activities at the festival.

Register your interest now if you would like to volunteer with ActionAid at Latitude 2020:

Register your interest now

ActionAid volunteers at Latitude 2019.

Kathleen Prior/ActionAid

We got creative with face and body paints.

Kathleen Prior/ActionAid

We got creative with temporary tattoos and body paint

People visiting our tent were getting their own #MyBodyIsMine temporary tattoos and indulging their creative side with our attention-grabbing face and body paints.

We also had lots and lots of glitter (bio-degradable, of course!) – so many of us got very sparkly!

Limited-edition #MyBodyIsMine t-shirts

We collaborated with five leading female artists – Laura Callaghan, Clio Peppiatt, Patternity, Poppy Chancellor and Ruby Taylor – to create a collection of t-shirts in support of our My Body Is Mine campaign.

The t-shirts were available to buy at Latitude, with 100% of the profit going towards our work with women and girls living in poverty. 

Limited-edition #MyBodyIsMine t-shirts at Latitude 2019.

Kathleen Prior/ActionAid

The lucky prize draw winner met Neneh Cherry in person.

Kathleen Prior/ActionAid

The prize draw winner met Neneh Cherry!

The legendary Swedish singer-songwriter offered a backstage meet and greet for one lucky Latitude-goer and a guest at the Festival. The lucky prize draw winner met Neneh Cherry in person and even snappd a selfie with her!

We designed #MyBodyIsMine tote bags

Festival goers visiting our ActionAid tent got really crafty and designed their own #MyBodyIsMine tote bags, which they then took home as a Latitude memento.


We designed unique #MyBodyIsMine tote bags.

Kathleen Prior/ActionAid

Talat is the first female rickshaw driver in Bhopal. She is a survivor of domestic violence.

Smita Sharma/ActionAid

Ending violence against women 

When Talat married aged 17, her husband’s family began abusing her. She soon sought help from ActionAid’s One-Stop Crisis Centre in central India. There, Talat was given the opportunity to train as a rickshaw driver.

In the future, she hopes to transport women and girls to and from the centre. At ActionAid, we believe that every woman and girl around the world should be able to say #MyBodyIsMine and live a life free from violence.

My message to other girls... is that they should never lose confidence in themselves."


Page updated 1 February 2021