New study by ActionAid highlights misogyny worldwide

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A new study highlights the prevalence of misogyny in young people’s everyday lives, with three quarters having been exposed to negative or offensive attitudes towards women in the last six months and 65 per cent of girls having faced some form of sexual harassment in that time.


The findings come from a study commissioned by ActionAid of 2,560 young people aged 14-21 in the UK, India, Brazil and Kenya to uncover when and where exposure to misogyny begins, and how widespread experiences of sexual harassment are during adolescence. More than one in ten (12%) of even the youngest girls interviewed in the UK (aged 14-16) worry about being sexually harassed ‘every day’, increasing dramatically to 41 per cent in Brazil. 
The research found that potential influences on attitudes to women and girls start from an early age. Almost two thirds of 14-16-year-old girls and boys in the UK have witnessed misogynistic behavior (such as negative comments about women’s appearance or sexual jokes about girls) from those around them – from family members and friends to strangers or teachers. And social media continues to be a damaging influence, where more than half (55%) of young people questioned across the four countries have seen or heard women being portrayed in a negative or offensive way in the last month. 
A fifth of young people surveyed (a total of 523 participants across the four countries) say they have seen, heard or read about celebrities or other well-known people portraying girls/women in a negative or offensive way (for example, jokes made about the way someone looks, calling girls/young women offensive names, being dismissive of someone because they are female). Among those spontaneously named most frequently by those in this sub-sample group in the UK for behaving in this way were Donald Trump (18% - 36 of 199 participants) and presenter Piers Morgan (6% - 12 of 199).
Girish Menon, ActionAid Chief Executive said: “This research shines a worrying spotlight on how many young people witness or experience sexual discrimination and harassment. We know from experience that misogyny is not trivial. It happens because of deep-rooted beliefs that see women and girls as worth less, that their bodies exist to exploit, and control.” 
While nine out of ten young people in the UK believe that upskirting or being forced to kiss someone is unacceptable, young men are significantly more likely to find other behaviours such as groping or sharing explicit photos online acceptable compared to young women of the same age.
The 85 per cent of young people who have witnessed sexual harassment in the last six months think that wanting to impress their friends, thinking it would be funny or believing it’s ‘what men do’ were the most likely reasons for the behaviour. In Brazil a higher proportion of young people than in the other countries studied felt it was because ‘they would think the person would find it complimentary or be pleased they found them attractive’. Whereas in Kenya a significantly higher proportion (45%) felt it would be because they had seen similar behavior on social media (India: 38%, UK: 36%, Brazil: 25%).
Confidence in reporting sexual harassment is high among this generation though. In the UK two thirds (66%) of those who have been harassed in the last six months would feel comfortable telling someone, with two thirds of them already having done so. In Kenya 64 per cent would feel comfortable telling someone, rising to 74 per cent in Brazil and 79 per cent in India.
Young people predominately believe that education is the answer. Overall 80 per cent support education as the way to tackle harassment of girls/women, backing educating boys in schools about how to treat girls (60%), educating girls in school about how to report harassment (58%), educating teachers about taking accusations seriously (45%) and educating parents (41%).
Menon continued: “In the countries where ActionAid works, we support local women’s groups who work with entire communities to challenge these societal norms and educate women and girls about their rights. But in order to make real progress, we need a uniformed, properly resourced approach to tackle the unbalanced power relations that prioritise male privilege and perpetuate gender inequality. We want women and girls globally to be empowered to say ‘My Body Is Mine’.”
Other findings include:
•    Just under half (48%) of young people in the UK have faced some form of sexual harassment in the last six months. Rising in India (57%), Brazil (64%) and Kenya (74%).
•    In the UK, 85 per cent of young women have ever worried about being sexually harassed.  
•    Attitudes to harassment fall dramatically behind in India compared to the other countries surveyed with more than double the percentage of young people thinking certain behaviours are acceptable, such as being forced to kiss someone (16% vs 5%), and upskirting (15% vs 6%).
•    In Brazil, catcalling and wolf whistling are rife. More than four in ten (41%) young women have been catcalled in the last six months and similar numbers (39%) have been subjected to wolf‐whistling.
•    Two thirds (68%) of young people (14‐21) surveyed, believe that the world is a more dangerous place for girls/young women than for boys/young men. 
To find out more information or for interview requests please contact or or if out of hours call: +44 (0) 7753 973 486
Notes to editors:
•    The study was conducted online by Ipsos MORI, on behalf of Action Aid between 18 December 2018 – 20 January 2019 with a sample of 1,000 young people aged 14‐21 in the UK, 560 young people aged 14-21 in Kenya and 500 young people aged 14‐21 in Brazil and India respectively. Interviews were carried out on Ipsos MORI’s online service using a quota sample. Interlocking quotas were set to balance the sample based on age and gender. Consent to participate in the study was gained from both the respondent themselves and their parent/legal guardian for those aged 14-17.
•    Respondents were given a ‘prefer not to say’ option at each question. 
•    In the UK the data output generally reflects the overall sample population. Brazil, Kenya and India have lower levels of internet connectivity and reflect online populations that tend to be more urban and have higher education/income than the general population.
•    Kenya data is weighted to the age and gender profile of the population.
•    When asking respondents about ‘harassment’ it was defined as ‘unwanted or upsetting remarks or physical attention e.g. Wolf whistling (a whistle directed towards someone to express sexual attraction or admiration), catcalling (a loud whistle or a comment of a sexual nature made to someone when they are passing by), negative comments about girls’ appearance, sexual jokes about girls, sharing explicit (e.g. naked) photos online, sexting, groping, upskirting (taking a photo up a girl’s skirt), being forced to kiss someone’.
•    ActionAid is a not-for-profit international charity, working with women and girls in 45 countries around the world.