Request for proposal: Face-to-face services

This request for proposal (RFP) is established on behalf of ActionAid UK to pitch for the opportunity to quote for and deliver available face-to-face (F2F) campaigns.

Background to services

ActionAid UK (AAUK) is part of the ActionAid Federation, and as such plays a key role in global fundraising.

The Acquisition team at AAUK recruit new supporters (links) and raise unrestricted income through a diversified range of channels, including: 

  • DRTV
  • face-to-face (F2F)
  • door drops
  • social media
  • paid search
  • display.

The main aim of the Acquisition team is to recruit new committed givers who donate a regular (usually monthly) gift via direct debit, and who continue to give over the long-term to support AAUK’s work into the future.  

AAUK have been running F2F activity for a number of years with varying success. Current campaigns aim to recruit CS links with a RG drop ask; however, we will likely look at running RG or CS only campaigns in the coming months.

Currently, F2F focus is on street activity and we are looking to test and refine PS, D2D, and experiential fundraising activity in the future.

F2F campaign value varies year on year. Obviously Covid-19 had a substantial impact on F2F fundraising and the ability to test new channels, so investment in F2F channels is highly likely to increase in the future pending testing availability and subsequent results. 

In order to support this additional investment, AAUK are looking for agencies with substantial F2F experience to support expansion of this channel.

How to apply

If you are interested in pitching for this work, please download the vendor instructions, read through the requirements and send in your submission.

Download vendor instructions

Closing date: 11 August 2022