Request for Proposal: DRTV Creative Development & Production

ActionAid UK is looking to work with an inspirational and creative partner who can work collaboratively to produce a new regular giving and regular giving via SMS (RGSMS) DRTV advert.


This Request for Proposal (RFP) is established on behalf of ActionAid UK to pitch for the opportunity to quote for and produce new regular giving and regular giving via SMS (RGSMS) DRTV adverts, that are in line with Action Aid UK’s anti-racist storytelling guidelines and ambitions.

Project Deliverables

We have outlined a list of proposed deliverables below, however, as we collaborate with the outsourcing partner on this project, the deliverables may change to better reflect our values and aims.

  • Collaboration on the creative brief. Collaboration could include creative kick-off sessions, workshops with stakeholders or regular feedback sessions – we are open to suggestions based on the outsourcing partner’s creative processes and ways of working.

  • Three regular giving and RGSMS DRTV creative concepts. Three creative concepts should be presented. The concepts will then be taken to audience testing, conducted internally by ActionAid, where the chosen concept will be selected for creative development/production by the outsourcing partner.

  • Broadcast-ready regular giving and RGSMS DRTV creative. Broadcast-ready regular giving and RGSMS DRTV adverts which will assist in recruiting regular givers and raise awareness of the issues facing women and girls, and how ActionAid works together with the women and girls of these communities to find solutions to these issues.  The final approved edits delivered by the outsourcing partner to AAUK and AAUK’s media partner(s).

  • Open/project files from broadcast-ready edits. Upon delivery of the final broadcast-ready edits, we will require all open/project files to be supplied to AAUK.  

Process & Timeline

Deadline to tender for this contract is 16th November 2023. Submissions will be reviewed the following week and shortlisted suppliers will then be invited to interview.

You are welcome to ask questions before you submit your proposal. Please contact

Supporting Information

Closing date: 16 November 2023