At ActionAid, we use several methods to fundraise for our various streams of work such as the use of telephone marketing and face-to-face fundraising on the street, to acquire new supporters.
From how we ensure compliance with all the various data and fundraising regulations to how you can tell if an ActionAid fundraising staff member you meet on the street is genuine, we have answered your frequently asked questions about our fundraising methods below.
- Why do we work with fundraising agencies?
- Are face-to-face and telephone fundraising regulated?
- How can I be sure that my personal details are secure?
- How are the fundraisers paid?
- At what times do you fundraise?
- Where do you fundraise?
- How can I tell a fundraiser is genuine?
- How can I get in touch about my experience with your fundraisers?
- I wasn’t able to donate when I spoke to your fundraisers, but can I make a donation now?
At ActionAid UK, we work with professional fundraising agencies to help spread our message of how we are changing the world with women and girls.
We work with both face-to-face and telephone fundraising agencies to sign up and update our committed supporters.
Informed conversations with our supporters about the positive impact their regular donations can have helps us spread the word about our work and what we’re able to achieve together.
We use these methods as they are some of the most cost-effective ways for us to raise vital funds for our essential work ending violence and fighting poverty.
Yes, we are registered with the Fundraising Regulator and comply with the Fundraising Code of Practice, as well as contractually requiring our agencies to do the same.
It’s of the utmost importance that members of the public have a positive experience with our fundraisers. We, therefore, closely monitor our agencies to ensure they meet these high standards, so we can guarantee they are representing ActionAid in the best possible way.
We regularly train our fundraisers and update them on our current projects, campaigns and work with women and girls.
We also use these training sessions as opportunities to test our fundraiser’s knowledge of the fundraising code and to refresh their knowledge of our high standards.
This, along with our regular mystery shops, call listening, and spot checks help us ensure that our fundraisers are engaging with our supporters in the best possible manner.
As part of our contractual requirements, we also ensure our agencies follow demonstrable security measures as part of their own data protection obligations, including measures like encrypted tablets for our face-to-face fundraisers.
Please be assured we would never sell your data or share it with another organisation for their marketing purposes.
Individual fundraisers working on our fundraising campaigns are employed and paid by the fundraising agency, not ActionAid UK.
Our policy ensures we never work with any agency that operates zero-hour contracts or which pays its employees on a commission-only basis.
We believe it’s important to work with organisations who share our passion for social justice and who align with our feminist principles.
We appreciate that many people who would like to support our work are occupied during working hours in the day.
For this reason, our telemarketing agencies mostly call in the evenings as we know this is a more convenient time to talk to our supporters.
Our agencies can call supporters until 9pm Monday to Friday and until 5.30pm on weekends.
For our face-to-face fundraising campaigns, we use both street and private site fundraising locations.
This means you could see fundraisers working on behalf of ActionAid on the high-street or in venues such as shopping centres.
Our face-to-face campaigns are run nationally so we can raise awareness of ActionAid across the UK.
Our street and private site fundraisers will always have an ActionAid UK branded ID badge, with the name and ID number of the fundraiser.
The badges also have the name of the fundraising company or agency they’re employed by and ActionAid UK’s contact details on them.
The fundraisers also wear an ActionAid UK branded T-shirt or jacket.
Please also note that fundraisers collect Direct Debit donations only and are not permitted to ask for, or accept cash donations.
Our Supporter Contact team are informed of the areas and neighbourhoods our fundraisers are working in on any given day, and will be happy to confirm if fundraisers you encounter are legitimate or not.
You can call our supporter contact team on 01460238000 or contact us via email at firstname.lastname@example.org
Please find further details for our team on our Contact Us page.
We view communication and feedback as an opportunity to learn. We genuinely want to hear from you and are grateful for the opportunity to respond to any feedback — good or bad.
If you’d like to speak to us about the experience you’ve had with one of our fundraisers, you can get in touch with our Supporter Contact team using the details above.
You can also find out our more information about our complaints procedure.
Thank you so much – that’s incredible.
Alternatively, you can express your interest in supporting us by calling our Supporter Contact team on 01460238000 or emailing them at email@example.com and the team will be able to highlight different ways you can support our work.