Which is the UK’s most generous town or city? | ActionAid UK

Do you live in the UK’s most generous town or city? This year, we’re celebrating the selfless spirit of the UK’s givers.

This year, we're celebrating the big-hearted spirit of the UK
This year, we're celebrating the big-hearted spirit of the UK

Did your town or city make the list? This year, we’re celebrating the incredible generosity of spirit across the UK’s cities. 

We’ve crunched the numbers to find out which cities topped the list for the highest number of givers. Find out if yours made the list! 

We also find out how much charity givers donated on average, and how highly climate change ranks on people’s list of issues they care out.

This year, we are highlighting the amazing stories of women and girls affected by climate change-related disasters around the world, so we asked the great British public how they’re taking action to fight the effects of climate change. 

10. In tenth place… Kingston Upon Thames!

kingston came tenth on our list of the most generous cities this christmas

Kingston Upon Thames came tenth on our list for the highest number of givers, but of those who donated to charity, Kingston residents gave an incredible £179.38 on average. 19% told us they gave more this year than last year.

Climate is a cause the people of Kingston Upon Thames care about, with 9% saying they have donated more to a climate change charity in the past year, and 70% saying they have made changes to their lifestyle in order to reduce their impact on climate change.

9. In ninth place… Glasgow!

Glasgow came ninth on our list of the top most generous cities this Christmas

The people of Glasgow who donated to charity gave £130.83 average, with 21% saying they gave more this year than last year.

11% of people said they have donated more to a climate change charity in the past year, and 69% said they have made changes to their lifestyle in order to reduce their impact on climate change.

8. In eighth place… Oxford!

Oxford came 8th on our list of top generous cities this Christmas

Charity givers in Oxford gave an average of £173.28, with 22% saying they gave more in 2019 than 2018.

And when it came to climate change, 17% of Oxford residents said they have donated more to a climate change charity in the past year, while an amazing 75% said they have made climate-friendly changes to their lifestyle.

7. In seventh place… Guildford!

This christmas Guildford came 7th on our list of generous towns and cities

Of Guildford’s charity givers, the average amount given was £155.73, and 18% said they gave more this year than last.

7% saying they have donated more to a climate change charity in the past year, and 59% saying they have made changes to their lifestyle to benefit the planet.

6. In sixth place… Brighton!

This Christmas Brighton came 6th in our list of generous towns and cities

Brightonian charity givers gave an average of £93.69, and 28% said they gave more this year than last year.

78% of its eco-conscious residents said they have changed their behaviours to reduce their environmental impact, and 22% have donated more to a climate change charity in the past year. 

5. In fifth place… Reading!  

This Christmas Reading came 5th on our list of generous towns and cities

£118.93 was given on average by those in Reading who gave to charity, and 20% said they’d increased their giving.

On climate change, 10% said they have donated more to a climate change charity in the past year, and 68% saying they have made changes to their lifestyle.

4. In fourth place… Birmingham!

Birmingham came 4th on our generous cities list this Christmas

Charity-givers in Birmingham donated an average £114.92, and 25% said they’d upped their gifts this year.

A tenth of those polled had donated more to a climate change charity, and 71% had made eco-conscious behaviour changes.

3. In third place… Edinburgh!

Edinburgh came 3rd on our list of generous cities

An amazing £148.89 was the average amount given by those who have to charity in Edinburgh; 22% gave more this year than last.

8% gave more to a climate change charity, while 73% made behavioural changes to help the planet.

2. In second place… Bristol!

Bristol came 2nd in our list of generous cities this christmas

Congratulations to the generous people of Bristol! £143.92 was the average amount given by charity givers, with 24% increasing the amount they gave.

12% gave more to a climate change charity, and 74% made eco-conscious changes to their lifestyle.

1. And the winner is… Belfast!

Belfast topped our list of generous cities this christmas

Congratulations to the people of Belfast, the UK’s most generous city, and thank you for your support this year!

Of those who gave to charity, the people of Belfast gave £128.38 on average, with 15% increasing their giving this year.

9% gave more to climate change charities, and 64% said they made changes to their behaviour to benefit the planet.

A huge thank you for your generosity

We are so grateful to everyone who’s generously supported our work this year.

But there’s so much more to do

Thousands of women and girls around the world are struggling to survive through climate change-related diasters — from the devastating floods in Bangladesh, to the disastrous drought in Somaliland.  

ActionAid is working around the clock, all over the world, to deliver the essentials women and girls need to survive. But we urgently need your help.

Just £7 a month could help us give life-saving aid to those in desperate need. Can you help?

Donate today

*ActionAid figures from January 2019 to October 2019, excluding London All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1,000 adults. Fieldwork was undertaken between 15th — 23rd November 2019. The survey was carried out online. The figures have been weighted and are representative of all adults (aged 18+) in each of Bristol, Edinburgh, Birmingham, Brighton, Glasgow and Kingston Upon Thames. The figures for Belfast, Reading, Guildford and Oxford are unweighted.

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