Women's rights in the gig economy
What is the gig economy?
The gig economy is a way of working where people earn money by doing short-term jobs or tasks, often through online platforms or apps.4
These jobs—called “gigs”—can include things like driving for a ride-share service, delivering food, or freelancing. Workers are usually not full-time employees and don’t get traditional benefits like health insurance or paid leave.
The rise of the gig economy
Our world is becoming more digital than ever, and it’s happening fast. Governments and companies are trying to take advantage of the new opportunities this brings — especially when it comes to jobs.
According to the International Labour Organization (ILO), the number of online digital platforms which match workers to one-off pieces of work have increased five-fold globally in the last 10 years.5
As a lack of decent work opportunities continues to impact the global economy, exacerbated by the impacts of Covid-19 and huge spikes in fuel and food costs, millions of workers are signing up to online platforms to seek a livelihood.6
This includes workers providing online web-based services, such as IT, customer relations, accounting and graphic design. It also includes workers providing location-based services in sectors such as ride-hailing (i.e motorbike and taxi services) and delivery, domestic services and beauty work.
For example, in South Asia, there are an estimated four million gig workers offering food delivery, e-commerce logistics, or transportation, a figure set to potentially grow to 12 million by 2025.7
The gig economy and how it affects women
Some women in the Global South are already involved in precarious and exploitative forms of work in the informal sector or within global chains of multinationals.
Their livelihoods are being disproportionately impacted by the intersecting crises of Covid-19, high inflation, debt, austerity, and climate change.
Despite some benefits of the gig economy, for the vast majority of women, the downsides of location-based gig work outweigh the positives.
The benefits of gig economy such as independence, flexibility and economic empowerment often mask poor working conditions characterised by informality, precarity, low and unpredictable pay, long hours, limited access to social protection, denial of rights to unionise, exposure to violence, and lack of corporate accountability.
Positive effects of the gig economy
Women in several countries and sectors have shared how location-based gig work has created new work opportunities and has been positive and empowering in various ways.
For women with access, location-based platforms are creating new opportunities for paid work, along with some positive benefits such as training and an increased sense of professionalism.
In a survey of 4,900 ride-hailing, food delivery, and domestic services gig workers in 15 countries, 11% of women said they did not have a job before joining a platform, compared to 8% of men.8
In countries such as Argentina, platforms have facilitated a marginal increase in female participation in male-dominated sectors, such as ride-hailing and delivery.9
One suggested reason for this are the online signup mechanisms, which allow women to avoid discrimination they may face in an in-person interview.
Women engaging through location-based platforms in the domestic and beauty sectors have also reported a greater sense of professionalisation, and feel empowered by the training opportunities provided.
Of the small proportion of women platform-based drivers in South Africa, the perceived benefits of such work include flexibility (67%) and an increase in income (46%). 10
Negative effects of the gig economy
A digital divide excludes many women from the digital sphere.
The narratives of independence, flexibility and economic empowerment pushed by some platform companies and those investing in platforms often mask poor working conditions characterised by informality, precarity, low and unpredictable pay, long hours, limited access to social protection, denial of rights to unionise, exposure to violence, and lack of corporate accountability.
The majority of platform companies treat workers as independent contractors or ‘partners’, rather than as employees, largely avoiding any form of employer liability.
It means gig workers often fall outside of the purview of labour laws, including those covering minimum wages, working hours, and safety at work; and lack access to social protection, such as paid parental leave, sick leave, holiday pay or a pension.
Despite governments committing to global standards on decent work that should cover all workers, the law generally remains weak and poorly implemented in some of the countries, with a lack of clarity on extending rights to gig workers.
Algorithms have also been found to discriminate against women, who are unable to respond as quickly or work as many hours as men because of unpaid care responsibilities.
For while digital platforms often tout the ‘flexibility’ of gig work, this has not reduced wider discriminatory expectations around unpaid care and domestic work. This can result in women working even longer days. This was especially the case during the Covid-19 pandemic, when schools closed and women were expected to look after children.
For example, in Argentina, the Association of Platform Workers reported that women platform delivery drivers, who were the main household breadwinners, had no choice but to work fewer hours. They also shared how the algorithms, “condemn” those who cannot juggle “work and family”.11
In addition, safety concerns, including around gender-based violence can deter women drivers from accepting gig work after dark and in certain locations.
A study of seven countries, including Kenya and South Africa, found that women platform drivers worked fewer hours than men, contributing to a sizeable gender wage gap.
Now, location-based platform workers are engaging in collective activism to defend their rights. Others are resisting the exploitative corporate systems by setting up platform cooperatives.
How does ActionAid support women's right to decent work?
At ActionAid we believe the digital platform or gig economy must be managed in ways that are fair to women.
Policies and legislations must be implemented to redress the digital divide and advance the rights of all women workers in the gig economy.
These must be informed by the voices of women, and include eliminating violence, address women’s unequal share of unpaid care and domestic work and ensure that multinationals comply with global standards on decent work that should cover all workers, including in the gig economy.
As well as supporting women's rights groups who are stepping up to help women organise for their rights in the gig economy, ActionAid makes recommendations to governments, policymakers, trade unions and academics on how to protect women involved in the gig economy and how to prioritise decent work, human rights, care and wellbeing, and protection of the environment.
We also help women in building secure, sustainable livelihoods with fair wages — offering real alternatives to the exploitation often found in the gig economy.
ActionAid believes in supporting economies that centre care, wellbeing and human rights. Read more about the Feminist Wellbeing Economy.
An innovative app empowering domestic workers in Brazil
Millions of domestic and care workers face intersecting forms of discrimination based on gender, race, class and migrant status. Within the gig economy, they also endure unpredictability of hours, income and tasks, as well as insufficient amounts of work.
In Brazil, the National Federation of Female Domestic Workers and partner organisations have developed an app to provide workers with information about labour rights, a list of protection agencies, and a calculator for keeping track of hours and calculating what they are owed.
Named after Laudelina de Campos Melo, an Afro-Brazilian activist and domestic worker, the Laudelina app is also a social networking tool to help overcome the isolation domestic workers can experience.10
Although not specifically targeting app-based workers, the app represents a valuable example of alternative domestic worker organising in the digital sphere.
Footnotes
- 1https://thedocs.worldbank.org/en/doc/75ec866c182238e087167ce03244c8da-0460012023/original/Reading-Deck-Working-without-borders-updated.pdf
- 2https://thedocs.worldbank.org/en/doc/75ec866c182238e087167ce03244c8da-0460012023/original/Reading-Deck-Working-without-borders-updated.pdf
- 3 UN Women ‘Progress of the world’s women 2015-2016, transforming economies, realising rights.
- 4https://assets.publishing.service.gov.uk/media/5aa69800e5274a3e391e38fa/The_characteristics_of_those_in_the_gig_economy.pdf
- 5https://www.ilo.org/resource/news/rapid-growth-digital-economy-calls-coherent-policy-response-0
- 6
https://www.actionaid.org.uk/publications/platforms-precarity
- 7https://www.actionaid.org.uk/publications/platforms-precarity
- 8
Siddiqui, Z. and Zhou, Y. (2021) ‘How the platform economy sets women up to fail’. Rest of World. Available at: https://restofworld.org/2021/global-gig-workers-how-platforms-set-women-up-to-fail/
- 11
Castro, B. V. et al (2020) (Op. Cit.). P.3 3
- 10
UN Women-Americas and Caribbean (17/08/2016) ‘“Laudelina”, an innovative App at the service of domestic workers in Brazil’. Available at: https://lac.unwomen.org/en/noticias-y-eventos/ articulos/2016/08/laudelina
Page updated 30 May 2025